This
article was originally published in issue 14 of Computer Music
magazine. Some sites and technologies have changed since this
feature was published - prices for Webby things are generally
lower now, and most record companies are selling digital music.
Getting your music heard has always been a
frustrating process, and it seems to be harder than ever for artists
to attract new audiences. Record companies only sign a few artists each
year and, now they've all merged and sacked half their staff, A&R
departments are playing it safe. Radio stations avoid new music, preferring
"golden oldies", while your local Radio Fab FM isn't interested
in anything other than B*Witched and boy bands. No wonder many musicians
are turning to the Internet instead.
On
the face of it, the Internet is the answer to every musician's prayers.
With an estimated 10 million users in the UK alone, forward-thinking
musicians can put their music in front of a global audience. You don't
even need to be an expert - every day, we get press releases from new
sites that offer to showcase your music for free. Some of them will
even make and sell CDs on your behalf, taking care of everything from
taking payments to shipping your music to your customers.
Unsigned
musician "Mr Jones" has put his music on the Internet (http://www.gototheend.com)
in the firm belief that it's the way forward. "There is no-one
between you and your potential audience, no waiting around for phone
calls or the postman once the demos have been sent out, no A&R telling
you guitar groups are out, no manager telling you the Boston gig is
cancelled", he explains. "I control my work, how I present
it and how it's distributed; I put my trust in myself, not in someone
who wants me to smile for the cameras, dress in a spacesuit for the
video or make the songs more upbeat for the 'pop' market".
London
band Stargirl has sold more than 4,000 CDs over the Internet, and the
band's Web site (http://www.stargirl.co.uk)
gives visitors the ability to buy CDs by credit card. Guitarist Seb
Lee-Delisle also uses the Internet as a source of information. "There's
so much on the Internet that will meet even your most specialist needs.
For example, when I first got a new AKAI S3000 sampler, I checked the
AKAI official and unofficial sites. I joined an email chat forum and
found many people there who were willing to help me out".
There
are plenty of useful sites for musicians. You'll be familiar with Computer
Music's site (http://www.computermusic.co.uk)
already, and Samplenet (http://www.samplenet.co.uk)
is a good source of quality samples. Getsigned.com (http://www.getsigned.com)
features useful information on DIY recording and promotion, while the
National Band Register (http://www.bandreg.com)
can help you choose a name that won't get you sued. Most music hardware
and software manufacturers have their own sites with busy forums, and
users can share hints and tips from all over the world. As Seb from
Stargirl notes, "It doesn't matter whether you're into samplers,
guitars, drums, singing, programming, synths or hand percussion, you'll
find websites and chat forums that can help you".
Part
2: promotion